By the middle of November 2021, the Streatu app was ready for download, and deployment in our pilot location of Sahakaranagar, Bangalore. The next big challenge loomed at us: How to get people to trust the app, download it, & then place their first orders. While we could have carpet bombed Google, Instagram and Facebook with ad campaigns, we took a rather unconventional, offline approach. … Continue reading How street-food vendors got Streatu the first 300 downloads & customers
Let’s begin with a couple of questions. Starting a new business/building a new product is great, but does the market need your business/product now? And if it does, can you build the product/deliver the service with least friction? In other words, is the ecosystem ready? Most entrepreneurs starting something that doesn’t exist in the market don’t start like this. They go by the gut. They … Continue reading Want to start something? First ask yourself, why now!
In early 2018, Annie Duke – a champion poker player turned author – wrote a wonderful book called ‘Thinking in Bets‘. But it wasn’t until early 2021 before I managed to read it, thanks to Michael Covel’s excellent podcast. To sum the book up in one sentence: Separating decision quality from outcome quality is critical for enduring success in an uncertain environment. Let’s break this … Continue reading Thinking in bets: How to navigate uncertainty