Tag: Streatu

How street-food vendors got Streatu the first 300 downloads & customers

By the middle of November 2021, the Streatu app was ready for download, and deployment in our pilot location of Sahakaranagar, Bangalore. The next big challenge loomed at us: How to get people to trust the app, download it, & then place their first orders. While we could have carpet bombed Google, Instagram and Facebook with ad campaigns, we took a rather unconventional, offline approach. … Continue reading How street-food vendors got Streatu the first 300 downloads & customers

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Thinking in bets: How to navigate uncertainty

In early 2018, Annie Duke – a champion poker player turned author – wrote a wonderful book called ‘Thinking in Bets‘. But it wasn’t until early 2021 before I managed to read it, thanks to Michael Covel’s excellent podcast. To sum the book up in one sentence: Separating decision quality from outcome quality is critical for enduring success in an uncertain environment. Let’s break this … Continue reading Thinking in bets: How to navigate uncertainty

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